I can’t really say that I used to have a tag line. So when asked to create a tag line for Bella Joy Pottery in my marketing class, I panicked. My first thought was “Mutiny on the Mundane,” but my friend Catherine, marketing goddess, thought that implied a pirate theme.
Try again. Then I thought: “Bella Joy Pottery: Beautiful Joy Everyday.” My instructor Megan Auman said that the tag line should have a call to action.
Try again. I was having a difficult time trying to put my idea that my products bring playful whimsy to everyday life. Even if you are having a bad day, sometimes just holding a warm cup of tea makes things seem better. I want to harness the idea of treasuring simple pleasures like drinking tea or eating cake.
Well that did it! Catherine thought of “Cake for Breakfast” of “Let Them Eat Cake.” We finally decided on:
“Eat Cake for Breakfast.”
I really like it, because for one I’m a cake monster. Two, it’s a call to action to do something out of the norm, which relates nicely to my whimsical, playful designs. Three, it’s memorable.