For years people have been offering to buy me a cup of coffee to pick my brain over business issues. I’m not completely opposed to this, but my time is very valuable to me and it’s difficult for me to drop everything and leave the studio.
As you may know, I moved the studio in February and all this extra room got me thinking that I should offer business classes! Starting on September 12 and running through November 28. I even have some package plans too. Topics will include Starting Your Own Business, Social Media, and Wholesale 101, just to name a few. You can sign up for the classes here and see the other topics.
Here are the different business classes I am offering as well:
Starting Your Business
Are you ready to turn your hobby into a business? Want a side hustle? Need extra cash? Then this class is for you! Heidi will teach you the steps to starting a business from what tax forms you need to file to if you need a business bank account.
Tuesday, September 12, 6-8pm, Limit 6, $39
My First Show
Have you been selling your products to friends and family but want to step up your game? Not sure where to begin? In this course, Heidi will teach you how to pick which shows are best for you and your products, the ins and outs of displays, and what you really need to master your first show.
Wednesday, September 20, 6-8pm, Limit 6, $39
Afraid of making a mistake on your taxes? Not sure which deductions to take or if it’s legal? Tired of everyone telling you just right it off!? Heidi will help you figure it out, recommend accounting software, accountants, what to do, and what not to do.
Co-taught with Fritz Fahrenbacher.
Tuesday, September 26, 6-8pm, Limit 6, $39
How to Write a Business Plan
Are you planning to launch a business? Are you only a few years along? Been in business for a decade? It is never too late to make a business plan, set goals, and accomplish them. In this class, Heidi will explain what business plans are all about, how to write one, and how to stick to it! Co-taught with Fritz Fahrenbacher.
Tuesday, October 3, 6-8pm, Limit 6, $39
You are running a business right? Then it’s time to sit down and figure out if you are actually making a profit! Not sure where to begin? Heidi will teach you how to price your products for profit, how to figure out overhead, and how to align your pricing for growth. Do not undersell your talent. Co-taught with Fritz Fahrenbacher.
Tuesday, October 10, 6-8pm, Limit 6, $39
Setting Up an Online Store
Do you have a website where people can buy your products or sign up for your services? Not sure if Squarespace, Etsy, Woo, WordPress, etc., is right for you? Do not worry, Heidi will help you identify what you want out of a website and which platform is best for you and your business.
Tuesday, October 24, 6-8pm, Limit 6, $39
You are creating amazing products, offering top notch service, and want to keep the buzz going. How do you market your business? Heidi will teach what you need to do from getting business cards, having a strong web presence, and how to get more press.
Monday, October 30, 6-8pm, Limit 6, $39
We have all heard the importance of social media, but what does that really mean for you and your creative business? In this course, Heidi will demystify social media for you, teach about the algorithms, the best times of day to post, how to grow your following, and how to create loyal customers.
Tuesday, November 7, 6-8pm, Limit 6, $39
I set up my online store and I don’t have any sales! My Instagram account isn’t getting the response I want! Why aren’t I getting into any shows? It’s probably your photos. Before you revamp your whole line let’s look at those photos. Participants will learn how to shoot better images, if you really need a camera, and how to style items for improved online sale.
Tuesday, November 14, 6-8pm, Limit 6, $39
Is your product based business slow in April and October? Want to spend more time in the studio or less time on the road? Not sure if wholesale is right for you? In Wholesale 101, Heidi answer your questions about wholesale, where to begin, are trade shows right for you, and give you tips on how to create a stellar line sheet!
Tuesday, November 14, 6-8pm, Limit 6, $39
But How Do I?
I took one of Heidi’s classes and still have questions. This is an open class where we bounce ideas off one another, ask questions, and support each other in our pursuits.
Thursday, September 28, 6-8pm, Limit 6, $29
Thursday, October 26, 6-8pm, Limit 6, $29
Thursday, November 28, 6-8pm, Limit 6, $29
Sign up for Starting from Scratch, My First Show, and Ugh, Taxes, a $117 value for only $87. Must sign up before 8/31/2017.
Sign up for How to Write a Business Plan, Pricing Products, and Setting Up an Online Store, a $117 value for only $87. Must sign up before 9/21/2017.
Sign up for Marketing, Social Media, Product Photography, and Wholesale 101, a $156 value for only $116. Must sign up before 10/18/2017.
If you have any questions please feel free to email Heidi Fahrenbacher at email@example.com or call 269-207-5749. All classes are taught at Bella Joy Pottery, 11933 Doster Road, Plainwell, MI 49080
Heidi reserves the right to cancel a class due to low registration. Participants will be notified before the class with a full refund. Students that need to cancel will be given a full refund up to one week before class begins.